While having a great product or service is require, without buyers, you still don't have a business. Knowing your market, what it wants and needs, and what inspires it to buy, are crucial to your success. This means discovering your target market and determining your unique selling proposition, the thing about your product or service that sets apart from others that are similar. Here are a few things to consider:
If you’re a top-notch editor with a deep understanding of how college admissions works—including standardized test preparation, personal statement requirements, supplemental essay requirements, applicant statistics, and even financial aid—then you might be able to snag a rather well-paying job as a college consultant. Some families are willing and able to pay, and pay well, to make sure their kids submit the best possible applications to their dream schools.
Make sure you are buying items that are highly sellable, meaning that you there is a large market so you won’t have to wait years to find a buyer. And be disciplined enough only to buy items that allow you plenty of markup for resale. Specialization, or at least having most of your products fit your specialization, is highly likely to increase your chances of success.
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The basic idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory (or any inventory whatsoever) of products or handle any delivery to your customers. That eliminates the financial cost and risk of having a warehouse full of stuff you might not sell, and the hassle of arranging to send orders all over the country or the world. In fact, you don't have to manufacture or store any products at all.
If getting money from friends or family is not an option, consider applying for a loan from peer-to-peer (P2P) websites. P2P platforms like the LendingClub match borrowers with investors. They offer small business loans from $5,000 to $300,000 and allow you to pay them back over one to five years with a typical APR of 9.77% to 35.71%. This gives you quick access to funds, while investors enjoy solid returns over time.
Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida. Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.
If so, then consider putting your knack for arts, crafts, and design to use as the manager of an online store. So long as you believe your creations can find a market and sell at a profitable price, there’s very little stopping you from signing up as a seller on a site like Etsy and carving out your niche. While it might be a tough business, there’s plenty of wisdom out there to learn from—and it certainly fits on our list of home business ideas, especially while you’re small!
Do you love woodworking? Even without a huge workshop, you can create some of the more popular crafts and sell them. And like most things, your success in business isn’t necessarily related to how skilled you are as a woodworker. So if you can figure out which products consumers want and just create those, you could have a good business plan. Etsy.com and farmers’ markets are a great place to start selling.
The first step involves figuring out what type of business you want to run. Too many people focus on fast profits over choosing the right idea. Although the goal is to make money, you shouldn't base your decision on profit potential alone, ignoring your interest in or compatibility with the business. It's always better to choose a business idea that you're passionate about.
There’s no need to be an artist, just an expert in some form of art. Visit galleries. Get on their email lists, and go to their parties. Get to know their clients. Gallery owners will love you, even recommend your services, because you’ll be telling people to buy art from them. You don’t have to own any inventory. It’s pure consulting. There is almost no overhead cost for a business like this. It’s really about having a passion for art and a knack for earning people’s trust. And it’s fun!
A great way to come up with a business idea is to brainstorm about your existing skills. Focus on identifying the skills that are unique to you or that you particularly excel at. Evaluating your previous professional experiences should give you a hint. Think of instances in which you were able to provide value to the organization for which you worked: do you notice any trends?