If you’re a top-notch editor with a deep understanding of how college admissions works—including standardized test preparation, personal statement requirements, supplemental essay requirements, applicant statistics, and even financial aid—then you might be able to snag a rather well-paying job as a college consultant. Some families are willing and able to pay, and pay well, to make sure their kids submit the best possible applications to their dream schools.
Like graphic design, Web design requires skills that can take years to acquire and perfect. But if you have them, the market is there for creating attractive, useful Web sites for all sorts of organizations. Starting a Web-design business does require some up-front investment, particularly in software, although candidates to start Web-design firms might have those applications already.

A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
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