Since your home business is new, you need to market it to let potential customers know it exists. Additionally, your marketing efforts should help customers understand how your product or service is different from or better than your competitors. Speak directly to your potential customers’ pain points to win them over and convince them to do business with you.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
Antiques, baked goods, catering, gourmet pet food, daycare, massage therapy, nanny service, personal chef, personal shopper, personal trainer, photographer, tutoring, wedding planning, wine consultant. You might create your own brand of homemade pet food and set yourself up to sell it on your own website. Parents and even older post-graduate students are usually very willing to part with dollars if you have the appropriate background to help them or their kids ace that next important test. As for catering, why not deliver homecooked meals from your own kitchen? Who says you have to invest in a commercial setup and do large events for hundreds of guests?
Evaluate your talents. Keep in mind, there is a huge difference between talents and things you enjoy. Just because you enjoy something does not mean you can turn it into a business. Think about your skills, or the hobbies that you do better than anyone else. It could be baking cake, making jewelry, or stitching dresses. Your business can also be based off of a professional skill you've developed or been educated in.
Figure out if you can make this business profitable. How much will people pay for your services? Can you make a good income off this? Many people see astronomical numbers in their future until they take the time to determine their profits. Be sure to consider how much time you can reasonably commit to your business and how much profit you can get back for your time and investment money. In some cases, a great business idea in theory can in reality be unprofitable. Account for every cost associated with your business instead of just the upfront costs such as inventory and advertising. Remember to calculate the easily overlooked overhead and expenses such as travel, legal fees and accounting.
I like these ideas! Besides being good ideas in themselves, they stimulate MORE ideas! Some of them reminded me of something I was reading about called Craigslist arbitrage – buying low and selling high on craigslist, kind of like the first part of the old Oregon Trail game, but with washers and dryers and bicycles instead of cases of crackers and horses. Sounds like fun! Anyway, that one about the pooper-scooper business, that works, I know because I was quite successful in the pooper-scooper service I started back in 1988! I’ve been in the industry for 25 years now, though I don’t go out and scoop any more.
As a pet sitter or a dog walker, you would get to spend time with other people’s animals while they’re away for business or on vacation. Simply follow your client instructions, as well as your own experience and expertise, to provide care and comfort to these pets. It’s an easy way to get paid, especially if you’re an organized and trustworthy individual with a reputation for or history of animal care.
Like graphic design, Web design requires skills that can take years to acquire and perfect. But if you have them, the market is there for creating attractive, useful Web sites for all sorts of organizations. Starting a Web-design business does require some up-front investment, particularly in software, although candidates to start Web-design firms might have those applications already.
If you don’t already have an idea, the first step to coming up with an idea can be the hardest step. Many entrepreneurs know exactly what type of at-home business they’re going to open. For example, someone who has worked in an industry for several decades can leverage their knowledge and network to do consulting. Other entrepreneurs may know they want to create jewelry and sell it on Etsy.