Before you get started, however, you’ll want to make sure you’ve done your research, created a plan, and take all of the appropriate legal steps—like setting yourself up as a business entity—to do so. Once you get all of the base work out of the way, you can completely devote yourself to business, enjoying, of course, the freedom of the work from home lifestyle.
Manufactured products: These are items created in-house or by a third party that are stored, sold, and shipped by you, like dinnerware, shoes, makeup, electronics, or auto parts. This is a great option if you can’t physically produce a product yourself or if you want to scale, but it does involve higher startup costs since you’ll have to acquire inventory up front.

A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
×