A great way to come up with a business idea is to brainstorm about your existing skills. Focus on identifying the skills that are unique to you or that you particularly excel at. Evaluating your previous professional experiences should give you a hint. Think of instances in which you were able to provide value to the organization for which you worked: do you notice any trends?
Still, knowing something about how the flower business works is a good idea, and your online presence and photos of your work will be critical to your success. Remember, the business is all about visuals, so make yours as compelling as you can. Get started networking by contacting local wedding planners and funeral homes and letting them know you’re in business. From there, let your business bloom. A friend in Maine turned a flower-arranging business into a successful flower shop she later sold at a profit.

Digital Marketing and creating an online presence is necessary for every business. Billions of internet searches are completed every day on major internet search engines such as Yahoo and Google. Buying a .com and setting up a website with an easy service such as WebHosting Squared can cost less than $100 per year and takes you one step closer to finding more customers online. After you have created a website and ranked on google, Consider creating social media pages on Facebook and Twitter to communicate with potential customers and spread the word across your community. Social Media makes it easier for you to collect reviews, talk to customers, and advertise for free.

Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.
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