Since your home business is new, you need to market it to let potential customers know it exists. Additionally, your marketing efforts should help customers understand how your product or service is different from or better than your competitors. Speak directly to your potential customers’ pain points to win them over and convince them to do business with you.
As a teen, babysitting was my bread and butter. I would babysit my father’s co-worker’s children, the neighborhood kids, my siblings, as well as children from the church we attended. It was an easy way to make some money, and obviously, I didn’t spend any money on advertising my services. While most of my clients were from word of mouth referrals, I was also able to offer my childcare services on the local bulletin board at our church, and I told everyone I wanted to work.
One of the most important keys to marketing is clearly communicating what the service, value or product that your new business provides is. Try to keep away from long descriptions and lengthy explanations when sharing what your business does with others. Keep your message very simple, direct and to the point. Tell the customer what problems you can solve, services you will provide and how your products bring great value to their lives without adding too much jargon that would confuse your would-be customers.
If you’re passionate about helping people and have any experience in personal care, you might consider starting an eldercare business. Nursing homes can be expensive and people are often hesitant to put their family members in full-time care facilities. Therefore, you might decide to offer freelance care, traveling to your clients’ homes and caring for them as needed. Or, if you have space, you might consider offering your home up to a few full-time care residents.
Swagbucks is an online platform where you can earn points called SB, which can be redeemed for gift cards and coupons. You can easily earn SB points by watching videos, playing games, answering questions, shopping online, and even surfing the web using their toolbar. Refer your friends, and you’ll earn even more SB points. Your SB points can be traded in for gift cards from Amazon, Target, Starbucks, PayPal, and Walmart. Swagbucks also gives you a $5 bonus for signing up! Swagbucks, which is part of Prodege, LLC, has an A rating with the Better Business Bureau.
The only thing better than the smell of grandma’s chocolate-chip cookie recipe baking in the oven is watching cash roll in as customers order those delectable treats. Home baking is an approachable business idea in that it involves doing what you’re probably doing a lot of, anyway, if you love to bake. You probably have all the equipment and expertise you need to get started.
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
Perhaps most importantly, though, would-be eBay moguls need to specialize. Just throwing junk online won’t work. Sellers need to know what they want to sell and how they’re going to market it to their audiences. Again, competition is fierce, so research, preparation and strategy are critical. (For reference, eBay itself provides an extensive guide to selling on the site.)
While having a great product or service is require, without buyers, you still don't have a business. Knowing your market, what it wants and needs, and what inspires it to buy, are crucial to your success. This means discovering your target market and determining your unique selling proposition, the thing about your product or service that sets apart from others that are similar. Here are a few things to consider: