WooCommerce is an eCommerce platform created specifically for WordPress that gives you all the tools you need to sell online: add products, collect payments, set up shipping, create customer accounts, and more. It’s extendable — choose from hundreds of extensions to expand your store functionality — and can scale with you as your business grows. Plus, it’s also completely free to implement.
While having a great product or service is require, without buyers, you still don't have a business. Knowing your market, what it wants and needs, and what inspires it to buy, are crucial to your success. This means discovering your target market and determining your unique selling proposition, the thing about your product or service that sets apart from others that are similar. Here are a few things to consider:
Hi Edwin – Maybe start by taking a look at products you really like, then see if you can improve on them somehow. Can you make it better? Can you make it cheaper? Can you deliver it faster? Can you find a market niche where the product will take off. It’s not necessary to come up with a whole new product, which is also very risky. But if you can take an existing product and make it better you’ll have a better chance at success. Also take old product and see how you reinvent them. That’s what Howard Schultz did with Starbucks. He virtually reinvented coffee, which is something no one thought could be done at the time.
For example, someone looking to start a PC repair home business discovers that all firms providing the same service in the area are retail shops. It is common practice for retail stores to strongly recommend item replacements in order to increase sales. In this scenario, there are several steps an individual can take to help build a unique value proposition using the data they’ve gathered:
For Song, starting a home business was about seeing a gap and finding a way to fill it. This is the secret to success for many top subscription box businesses. Birchbox, for example, saw that there was no way for consumers to test multiple beauty products without spending a fortune. So it filled that gap with affordable curated boxes of smaller sample-sized products.
Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida. Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.
Many of the same concepts that apply to making gift baskets or arranging flowers also apply here, but this time you’ll be putting people’s names on the things you send them. Personalization is especially hot for any sort of kids’ item, so don’t be afraid to be creative with the products you offer to personalize. Good photography, a good Website and some crafty skills will come in handy here.
“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”