For example, someone looking to start a PC repair home business discovers that all firms providing the same service in the area are retail shops. It is common practice for retail stores to strongly recommend item replacements in order to increase sales. In this scenario, there are several steps an individual can take to help build a unique value proposition using the data they’ve gathered:


While I’m not an advocate of selling yourself short or devaluing your worth, there is a time and a place for freelance job sites. These sites are job boards for freelancers and businesses; it is a place to connect, shop around, and, most importantly, get some money into your pocket. While many of these sites may offer smaller payouts, they are a great place to gain experience and build up your portfolio.
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Becoming a freelance coder is an especially great home-based business idea since it’s already a very commonplace gig. Whether you want the flexibility of being your own boss, enjoy taking on a wide diversity of projects rather than working with a single company, or prefer to travel instead of staying in one place, you’ve got many reasons to pursue freelance software development—even though technology companies and startups offer their own perks as well.
If you’ve got a creative streak and a camera, you might think about starting your own home photography business. You can manage the operational side of your endeavor right from home and travel as needed to meet clients. If your home is particularly picturesque, you might even consider bringing clients there to take photographs or set up a home studio for portraits.
Using the data you gather from your research, you can come up with a unique value proposition. Think of this as what separates you from your competition, while at the same time something that your customers want. To come up with a unique value proposition, examine what everyone else is doing and the current market. Then, determine how you can provide a better solution, offer a better price point, or both.
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