Another option to fund your home business is to use personal and business credit cards. Many offer 0% APR for new clients while providing rewards or cash-back programs. On average, credit cards charge a 16% annual interest rate plus fees of about $50 to $100 annually. With credit cards, you don’t have to draw from your personal savings to fund your business.
Market your business. To bring in more customers, you'll have to market your business. This includes advertising, establishing a strong social media presence, and other activities designed to draw in customers. Your type of advertising should vary based on the type of customer you are trying to attract. If you're working locally, advertise on local radio stations or in the newspaper. If you work online, sign up for Google AdWords or advertise your business on relevant websites.
For Song, starting a home business was about seeing a gap and finding a way to fill it. This is the secret to success for many top subscription box businesses. Birchbox, for example, saw that there was no way for consumers to test multiple beauty products without spending a fortune. So it filled that gap with affordable curated boxes of smaller sample-sized products.