Build a trusting customer base. By adjusting to your customers' needs and consistently providing good services or products, you get the best form of free advertising: word of mouth recommendations. Your customers will recommend you to their friends if they are truly satisfied with your work, and your business will grow accordingly. You'll have get some customers coming back for repeat service and build up a consistent revenue pipeline.

There are plenty of compelling reasons to want the flexibility that working from home—and starting your own home-based business—can offer. If a change in lifestyle is what you’re after, then you’ll want to take a close look at your skills and interests to figure out which fields fit you best. Whether it’s an online home based business or something more traditional, you’ll likely find something that resonates with you.
Antiques, baked goods, catering, gourmet pet food, daycare, massage therapy, nanny service, personal chef, personal shopper, personal trainer, photographer, tutoring, wedding planning, wine consultant. You might create your own brand of homemade pet food and set yourself up to sell it on your own website. Parents and even older post-graduate students are usually very willing to part with dollars if you have the appropriate background to help them or their kids ace that next important test. As for catering, why not deliver homecooked meals from your own kitchen? Who says you have to invest in a commercial setup and do large events for hundreds of guests?
Communication is key to helping them understand what you're doing. Explain to them your intention and goals. Allow them to be a part of the process, if they're interested. Ask for their support as opposed to expecting or demanding it. If they have concerns, try to understand where they're coming from. Respond to their questions, issues, or objections, discussing them openly and calmly. There is a lot you can do to get your family members on board with your home business goal if they're resistant.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
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