I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
Digital Marketing and creating an online presence is necessary for every business. Billions of internet searches are completed every day on major internet search engines such as Yahoo and Google. Buying a .com and setting up a website with an easy service such as WebHosting Squared can cost less than $100 per year and takes you one step closer to finding more customers online. After you have created a website and ranked on google, Consider creating social media pages on Facebook and Twitter to communicate with potential customers and spread the word across your community. Social Media makes it easier for you to collect reviews, talk to customers, and advertise for free.

Of course, I believe that you should start a blog for all the right reasons. My reasons are not to own material possessions or to show off. I don’t need a big house or expensive car. And definitely don’t want expensive clothes. I’d like to buy more time to spend with family and loved ones. To enjoy life’s best experiences with them, and be financially secure to take care of them during rough times. People come before money, and maybe one day I can take a year off like you did.

The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
This article was co-authored by Michael R. Lewis. Michael R. Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas. He has over 40 years of experience in business and finance, including as a Vice President for Blue Cross Blue Shield of Texas. He has a BBA in Industrial Management from the University of Texas at Austin. This article has been viewed 267,253 times.

After getting your massage therapy certification, along with the business license and massage equipment needed to work from home, you can turn your house into a local massage parlor for clients to come to, relax, and improve their health and wellness. Massage therapy involves mental and emotional as well as physical health, and is an important service—that you can offer without leaving your front door.
Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.
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