Organize your business as a legal entity. When setting up for business you have several options in determining the structure of your business. The easiest is to simply act as a sole proprietorship where you, the business owner, are legally the business. In this case, you would use your SSN for tax identification purposes. However, if you plan to have partners or hire employees, you will need to organize your business as a separate entity like a corporation. Doing so will require you to incorporate your business with you state and obtain an employer identification number (EIN) from the IRS.

Market your business. To bring in more customers, you'll have to market your business. This includes advertising, establishing a strong social media presence, and other activities designed to draw in customers. Your type of advertising should vary based on the type of customer you are trying to attract. If you're working locally, advertise on local radio stations or in the newspaper. If you work online, sign up for Google AdWords or advertise your business on relevant websites.


As a freelance publicist, you can be based at home and work online with press releases, emails, social media—essentially, assisting with all facets of your clients’ public-facing presence. Plus, this home business idea doesn’t require a specialized background or substantial startup costs. You can easily get your feet wet in public relations and roll with your business from there.

Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content—something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video or a talking-head video on a topic of interest for people in your niche—the sky is the limit.

Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
While having a great product or service is require, without buyers, you still don't have a business. Knowing your market, what it wants and needs, and what inspires it to buy, are crucial to your success. This means discovering your target market and determining your unique selling proposition, the thing about your product or service that sets apart from others that are similar. Here are a few things to consider:
As a pet sitter or a dog walker, you would get to spend time with other people’s animals while they’re away for business or on vacation. Simply follow your client instructions, as well as your own experience and expertise, to provide care and comfort to these pets. It’s an easy way to get paid, especially if you’re an organized and trustworthy individual with a reputation for or history of animal care.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
×