There are a couple different options to start a business if you have no money. The best option is to offer services that don’t require any additional costs for you to provide. What skills, software, or tools do you already have that allow you to offer a service for free? For example, if you already own a dog, maybe you can start an at-home pet sitting business. Or if you already possess design-related skills, maybe you can make graphics for a small business’ social media posts.
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Do you love woodworking? Even without a huge workshop, you can create some of the more popular crafts and sell them. And like most things, your success in business isn’t necessarily related to how skilled you are as a woodworker. So if you can figure out which products consumers want and just create those, you could have a good business plan. Etsy.com and farmers’ markets are a great place to start selling.
Communication is key to helping them understand what you're doing. Explain to them your intention and goals. Allow them to be a part of the process, if they're interested. Ask for their support as opposed to expecting or demanding it. If they have concerns, try to understand where they're coming from. Respond to their questions, issues, or objections, discussing them openly and calmly. There is a lot you can do to get your family members on board with your home business goal if they're resistant.
There are loads of job listings for freelancers on major job boards, and you can always advertise your services (and look for work) on craigslist or LinkedIn. Once the jobs start rolling in, don’t be afraid to go to previous clients and ask for more work. Steady work is the best work for freelancers. If all else fails at first, just write. Start a blog. Build clips. Get writing!
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.