If you decide a business checking account is the best option for you, look for one that doesn’t charge a fee for meeting a minimum balance requirement. Most big banks require a balance of at least $1,500, or they will charge a fee. Azlo is a business bank account designed for entrepreneurs and freelancers. It doesn’t require a minimum balance and provides free invoicing software.
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A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.