Hi Edwin – Maybe start by taking a look at products you really like, then see if you can improve on them somehow. Can you make it better? Can you make it cheaper? Can you deliver it faster? Can you find a market niche where the product will take off. It’s not necessary to come up with a whole new product, which is also very risky. But if you can take an existing product and make it better you’ll have a better chance at success. Also take old product and see how you reinvent them. That’s what Howard Schultz did with Starbucks. He virtually reinvented coffee, which is something no one thought could be done at the time.
After you’ve been freelancing for a few months, you should have some good samples, testimonials, and experience that will give you the leverage to start going after better-paying clients. Remember to set up your digital footprint from the beginning; the majority of social media sites are free to join, as well as a basic blog from WordPress or Blogger.
For example, someone looking to start a PC repair home business discovers that all firms providing the same service in the area are retail shops. It is common practice for retail stores to strongly recommend item replacements in order to increase sales. In this scenario, there are several steps an individual can take to help build a unique value proposition using the data they’ve gathered:
Organize your business as a legal entity. When setting up for business you have several options in determining the structure of your business. The easiest is to simply act as a sole proprietorship where you, the business owner, are legally the business. In this case, you would use your SSN for tax identification purposes. However, if you plan to have partners or hire employees, you will need to organize your business as a separate entity like a corporation. Doing so will require you to incorporate your business with you state and obtain an employer identification number (EIN) from the IRS.
Your host is where your website lives — it stores all of your website files and displays them to visitors around the world. Your host has a big impact on your website’s security and speed — a great place to start is the WordPress.com eCommerce hosting plan, which includes everything you need for an online store. For other options and price points, take a look at our full list of recommended hosting solutions.
Using the data you gather from your research, you can come up with a unique value proposition. Think of this as what separates you from your competition, while at the same time something that your customers want. To come up with a unique value proposition, examine what everyone else is doing and the current market. Then, determine how you can provide a better solution, offer a better price point, or both.