This article was co-authored by Michael R. Lewis. Michael R. Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas. He has over 40 years of experience in business and finance, including as a Vice President for Blue Cross Blue Shield of Texas. He has a BBA in Industrial Management from the University of Texas at Austin. This article has been viewed 267,253 times.
Learn about employment laws. If you plan to hire employees or contract workers as part of your home based business, you will need to know how to navigate labor laws. These include, but are not limited to, minimum wage, overtime pay, required benefits, and other fair compensation regulations. It's best to hire legal counsel to make sure that you do not run afoul of these regulations.
Instagram isn’t the only platform that can make you money. YouTube is becoming a full-time video blogger platform. One of the fastest, most efficient ways to grow an audience is to create a YouTube channel and make engaging videos that provide value to your audience. You can create craft or cooking tutorials, conduct interviews, or use whiteboards videos to teach lessons about a topic.
Expertise is another matter, but remember that writing can take many forms—from resumes to news articles to marketing materials and even thank-you notes. (You can even write for businesstown.com, although that gig doesn’t pay … yet.) There’s probably some form of writing you’re qualified to do. Plus, if you’re good enough with grammar and punctuation, companies will pay you to be a freelance editor. One friend made good money editing posts on a popular travel site.
The first step involves figuring out what type of business you want to run. Too many people focus on fast profits over choosing the right idea. Although the goal is to make money, you shouldn't base your decision on profit potential alone, ignoring your interest in or compatibility with the business. It's always better to choose a business idea that you're passionate about.
A WordPress theme defines the design and layout of your site. There are thousands of free and paid options — a bit of browsing will lead you to the right fit for your store. Choose something that looks good on devices of all sizes, integrates with WooCommerce, and looks professional. The Storefront theme is one great option that’s both intuitive and flexible.
Invest in your home based business. Before you get started, there are often investments you'll have to make in your business infrastructure. This varies based on the type of business you're running. For example, if you're running a printing business from home, you'll need to buy a professional printer and paper for it. If you're running an online business, it may be wise to upgrade your computer and internet speed. The time spent waiting for pages to load can add up and hurt your productivity.
I like these ideas! Besides being good ideas in themselves, they stimulate MORE ideas! Some of them reminded me of something I was reading about called Craigslist arbitrage – buying low and selling high on craigslist, kind of like the first part of the old Oregon Trail game, but with washers and dryers and bicycles instead of cases of crackers and horses. Sounds like fun! Anyway, that one about the pooper-scooper business, that works, I know because I was quite successful in the pooper-scooper service I started back in 1988! I’ve been in the industry for 25 years now, though I don’t go out and scoop any more.
Market your business. To bring in more customers, you'll have to market your business. This includes advertising, establishing a strong social media presence, and other activities designed to draw in customers. Your type of advertising should vary based on the type of customer you are trying to attract. If you're working locally, advertise on local radio stations or in the newspaper. If you work online, sign up for Google AdWords or advertise your business on relevant websites.
Assess your financing needs. While starting a business from home can be more affordable than starting a traditional business, you will still need money to get started. As you form your home business idea, think about how much money you will need to buy inventory, buy your production equipment, or cover any other initial costs. If you don't have a lot in savings, you can also get a business loan to get started, but this would mean qualifying for and then subsequently being responsible for a loan, which can be difficult for a new business. Consider your financing options carefully as you set up your home business.
Pet sitting usually involves going to someone else’s house to take care of furry loved ones. Pet sitting could even involve living in someone’s house while the client is away. You have to think about the types of services you’ll provide and the types of animals you’ll take care of, but generally pet sitting is a low-cost, high-pleasure business idea.
Also, make sure you’re up-to-date on CPR, first aid and other emergency procedures. Then make sure your own kids are OK with sharing their home every day. Once all of that is wrapped up, go to your friends and neighbors, your kids’ teachers, your place of worship and anywhere else busy parents are looking for day-care services, and get your word out.
Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.