Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.
Although not home-based per se, becoming a rideshare driver, like with Uber or Lyft can offer the same flexibility and freedom has a business that’s physically based in your home. As a rideshare driver, your business will more or less be based in your car, and you’ll be able to choose your own hours and be your own boss. With the popularity of ridesharing apps continuing to grow, there’s no shortage of clients looking for rides, especially if you live in a tourist area or near a big city.
If you don’t already have an idea, the first step to coming up with an idea can be the hardest step. Many entrepreneurs know exactly what type of at-home business they’re going to open. For example, someone who has worked in an industry for several decades can leverage their knowledge and network to do consulting. Other entrepreneurs may know they want to create jewelry and sell it on Etsy.