Select a name for your business that reflects what you do. Finding the right name for your business is one of the most important variables to your success. Consider avoiding an obscure and unique name for your new business that does not clearly describe your business and give customers a clue about the services and products provided. First-time customers should be able to piece together a well-informed idea of what your business does based on its name.
If you don’t already have an idea, the first step to coming up with an idea can be the hardest step. Many entrepreneurs know exactly what type of at-home business they’re going to open. For example, someone who has worked in an industry for several decades can leverage their knowledge and network to do consulting. Other entrepreneurs may know they want to create jewelry and sell it on Etsy.