A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
Another option to fund your home business is to use personal and business credit cards. Many offer 0% APR for new clients while providing rewards or cash-back programs. On average, credit cards charge a 16% annual interest rate plus fees of about $50 to $100 annually. With credit cards, you don’t have to draw from your personal savings to fund your business.
A great way to come up with a business idea is to brainstorm about your existing skills. Focus on identifying the skills that are unique to you or that you particularly excel at. Evaluating your previous professional experiences should give you a hint. Think of instances in which you were able to provide value to the organization for which you worked: do you notice any trends?