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One way to stand out from the competition with a drop shipping business is to private label your products. This simply means you put your own label/brand on the products that the manufacturer is creating. That way you're not selling the same product brand and just competing on price; rather you can use your own brand and face less competition. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same. Consider these important factors when looking for a good drop shipping product.
Build a trusting customer base. By adjusting to your customers' needs and consistently providing good services or products, you get the best form of free advertising: word of mouth recommendations. Your customers will recommend you to their friends if they are truly satisfied with your work, and your business will grow accordingly. You'll have get some customers coming back for repeat service and build up a consistent revenue pipeline.
There is a lot that goes into starting a home business. Along with the tasks, is the ability to deal with hassles and frustration, fatigue, and slow results. If you can't do the tasks, or stay the course when things get hard, then a home business may not be for you. To make sure you have the stamina to succeed, answer this question honestly: Can you handle the day-to-day general tasks that starting a small business requires, like:
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.

Always remember to personally connect with neighbors, friends, and family and let them know about your services. You can also check out third-party platforms like Care.com, SitterCity, Bambino, and Task Rabbit, where they connect caretakers with caregivers. If you are connected with a job on one of these platforms, they'll take a small percentage of the total transaction fee.
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Mild spoiler alert: Viewers of the TV drama Orange Is the New Black might remember that the show’s main character made amends with one of her fellow prison inmates by making her a soothing lotion. Hopefully you won’t find yourself in prison, but if you find yourself wanting to start a home-based business, consider hand-making soaps and lotions yourself.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
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