I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Fiverr is an online platform where you can sell mini freelance services like designing a logo, writing an advertisement, editing a photo or video, image creation, voice-overs, and so much more. With Fiverr, most gigs are priced at $5.00, which means you'll earn $4.00 after the platform takes their cut. While you may think this is a waste of time, some Fiverr freelancers have been known to rake in six-figures a year! If you're interested in Fiverr, check out the book, The Fiverr Master Class: The Fiverr Secrets Of Six Power Sellers.
Starting a business in this field will require some experience, but as long as there is anxiety, there will be a market for coaching people to create and deliver presentations. Invest in video equipment or use a smartphone to record students as part of the coaching process. If you have a background in radio or TV or specific experience in high-profile public speaking, all the better.
There’s more to being a coach or personal trainer than just being fit and loving to exercise. Finding a specialization is important, and licenses might be required for certain types of coaching roles. For instance, a friend in Boston obtained US and European soccer-coaching licenses before opening a successful one-on-one soccer-instruction business.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.