Becoming a freelance coder is an especially great home-based business idea since it’s already a very commonplace gig. Whether you want the flexibility of being your own boss, enjoy taking on a wide diversity of projects rather than working with a single company, or prefer to travel instead of staying in one place, you’ve got many reasons to pursue freelance software development—even though technology companies and startups offer their own perks as well.
The first step involves figuring out what type of business you want to run. Too many people focus on fast profits over choosing the right idea. Although the goal is to make money, you shouldn't base your decision on profit potential alone, ignoring your interest in or compatibility with the business. It's always better to choose a business idea that you're passionate about.
While I’m not an advocate of selling yourself short or devaluing your worth, there is a time and a place for freelance job sites. These sites are job boards for freelancers and businesses; it is a place to connect, shop around, and, most importantly, get some money into your pocket. While many of these sites may offer smaller payouts, they are a great place to gain experience and build up your portfolio.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.