A Rollover for Business Startups (ROBS) lets you invest retirement funds in a new business without paying taxes or early withdrawal penalties. A ROBS is not a loan or withdrawal; instead, it allows you to tap into your retirement funds early. A ROBS is a great way to use your 401(k) to start a new business, particularly if you have more than $50,000 in qualifying retirement savings. There are no monthly payments and repayment is not required.
“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”
Using the knowledge, tools, and resources you already have, you can start a home business today. History is littered with successful businesses that were started with little or nothing, except a giant desire and the commitment to make it work, no matter what. In fact, commitment and tenacity are two of the most important assets to have in ensuring home business success. If you want the freedom and flexibility to work at home as your own boss, here are five ideas you can start now for nothing.
As a freelance publicist, you can be based at home and work online with press releases, emails, social media—essentially, assisting with all facets of your clients’ public-facing presence. Plus, this home business idea doesn’t require a specialized background or substantial startup costs. You can easily get your feet wet in public relations and roll with your business from there.
Set up a dedicated phone line and internet service. Almost all businesses will require contact with customers over the phone. In order to ensure that your line will be free when customers call, you'll have to get a dedicated phone line for business use. You should also sign up for voicemail rather than using an answering machine. This sounds more professional to customers.[7] You should also add an internet connection that is fast enough for your business purposes while still remaining affordable.
Set up your home office. To work effectively, you'll need to have a dedicated business space within your home. If you work locally, this is also your commercial space. You'll need to create an area separate from family members, pets, and other distractions.[5] If possible, separate this area as much as possible from the rest of your home. The physical separation will help create mental separation between your home life and work life and also make the tax deduction for a home-based office less subjective.
“It is critical that a business remains lean. We took out sequential small SBA loans as needed. Define the minimal viable product or service you need to begin bringing in revenue and fund that. Through that initial influx of cash, you will learn what is most important to seek funding for and what can be pushed down the line while organic cash flow develops.”

Karen Kilgariff and Georgia Hardstark used Facebook groups to develop and nurture a community around their podcast, My Favorite Murder. This group of Murderinos, armchair investigators who are true crime fans, grew to more than 200,000 members before the podcast sunset in 2018. My Favorite Murder then created its own paid community, the Fan Cult forum, charging members an annual fee. Capitalizing even more on its fandom, My Favorite Murder also launched an ecommerce site with branded merchandise (it also sold event tickets there).


And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids. You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area.
For example, someone looking to start a PC repair home business discovers that all firms providing the same service in the area are retail shops. It is common practice for retail stores to strongly recommend item replacements in order to increase sales. In this scenario, there are several steps an individual can take to help build a unique value proposition using the data they’ve gathered:
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