Evaluate your talents. Keep in mind, there is a huge difference between talents and things you enjoy. Just because you enjoy something does not mean you can turn it into a business. Think about your skills, or the hobbies that you do better than anyone else. It could be baking cake, making jewelry, or stitching dresses. Your business can also be based off of a professional skill you've developed or been educated in.

Another option to start a business with no money is by running a crowdfunding campaign. Crowdfunding allows you to presell products before making them. For example, if you wanted to start an at-home bakery, but need to raise $3,000 for equipment, you could presell baked goods on a platform, like Kickstarter, to raise funds. Before starting a crowdfunding campaign, it’s important to have a network of potential customers who are interested in buying your products.
For example, someone looking to start a PC repair home business discovers that all firms providing the same service in the area are retail shops. It is common practice for retail stores to strongly recommend item replacements in order to increase sales. In this scenario, there are several steps an individual can take to help build a unique value proposition using the data they’ve gathered:
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
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