WooCommerce is an eCommerce platform created specifically for WordPress that gives you all the tools you need to sell online: add products, collect payments, set up shipping, create customer accounts, and more. It’s extendable — choose from hundreds of extensions to expand your store functionality — and can scale with you as your business grows. Plus, it’s also completely free to implement.
Learn about employment laws. If you plan to hire employees or contract workers as part of your home based business, you will need to know how to navigate labor laws. These include, but are not limited to, minimum wage, overtime pay, required benefits, and other fair compensation regulations. It's best to hire legal counsel to make sure that you do not run afoul of these regulations.
Still, knowing something about how the flower business works is a good idea, and your online presence and photos of your work will be critical to your success. Remember, the business is all about visuals, so make yours as compelling as you can. Get started networking by contacting local wedding planners and funeral homes and letting them know you’re in business. From there, let your business bloom. A friend in Maine turned a flower-arranging business into a successful flower shop she later sold at a profit.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.