Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.
But be wary. Food service—even a delivery service, which is the most likely scenario for home bakers, as opposed to setting up a storefront—comes with built-in risks. Prepare yourself, and read up on your local insurance requirements. And don’t be afraid to start out by making just one or two really great treats. Consistency is more important than variety in the baking business.

Becoming a freelance coder is an especially great home-based business idea since it’s already a very commonplace gig. Whether you want the flexibility of being your own boss, enjoy taking on a wide diversity of projects rather than working with a single company, or prefer to travel instead of staying in one place, you’ve got many reasons to pursue freelance software development—even though technology companies and startups offer their own perks as well.
WooCommerce is an eCommerce platform created specifically for WordPress that gives you all the tools you need to sell online: add products, collect payments, set up shipping, create customer accounts, and more. It’s extendable — choose from hundreds of extensions to expand your store functionality — and can scale with you as your business grows. Plus, it’s also completely free to implement.
The easiest and cheapest option is the sole proprietorship, but to best protect your business, while still being affordable is the limited liability company. You'll want to research issues surrounding all forms of business structure now, because your decision will affect your startup costs, as well as your tax situation and your personal liability for the actions and debts of the business. Take advantage of the IRS's website for free tax information on the various legal forms of business organization.
From the comfort of your home, you can work with different companies to test their programs, software, backups, firewalls, encryption, and generally assess potential threats to their network and advise them on the best cybersecurity practices. Although this may be one of the home-based business ideas on our list that requires the most training and education, it can be a highly lucrative position if you already have the knowledge, or are willing to work to obtain it.
I’ve been providing a simple ‘green’ service at commercial properties since 1981. Using only hand tools, I perform a daily litter cleanup service for the exterior property (sidewalks, parking lot, landscape). Almost as easy as going for a walk! I generate a six figure income yearly from this simple, home based, low cost start up business and I can teach you how to do the same. Details online: http://www.cleanlots.com. Affiliate program available.
This is not an enterprise for the lazy. eBay sellers need to respond to customers quickly and politely, and ship items promptly. A seller’s success is in eBay users’ hands after all; a negative seller rating can sink an eBay business before it even gets started. Sellers also need to familiarize themselves with eBay’s return policies, which tend to focus on making the overall experience better for buyers but not necessarily for sellers.
Your host is where your website lives — it stores all of your website files and displays them to visitors around the world. Your host has a big impact on your website’s security and speed — a great place to start is the WordPress.com eCommerce hosting plan, which includes everything you need for an online store. For other options and price points, take a look at our full list of recommended hosting solutions.
As a personal trainer, you could make house calls, visit a gym, or let clients come to you (if you have the necessary equipment). You need to be very knowledgeable about everything from proper exercises for different body types to how to motivate people who want to get healthy. You should feel comfortable getting close to your clients in order to learn what works best for them.
Hi Elizabeth – You might try searching the web (particularly Indeed.com) to see if there are any jobs offered in those areas. Search under “work at home” or similar titles. Otherwise you might put together an impressive resume of the skillsets you have to offer, and shop them around to small businesses. There are millions of online business who hire freelancers to do specific jobs. If you can get just one, you can build on it by adding others as you go along. That will enable you to move into it gradually, and at your own pace and comfort level. Good luck!
Although this home business idea may require some form of medical background or schooling, it can be easily profitable and sustainable. Medical billing and coding connect health care providers, patients, and insurance companies. As a medical biller and coder, therefore, you would work with patient records to determine the correct codes that are then verified by doctors and sent to insurance providers.
Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.
With affiliate marketing, you offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. Commission amounts vary depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products. As you can see, there’s little risk on your part and virtually no investment needed either. Just like with drop shipping your only costs will be marketing and advertising to drive traffic and generate the sale.

While having a great product or service is require, without buyers, you still don't have a business. Knowing your market, what it wants and needs, and what inspires it to buy, are crucial to your success. This means discovering your target market and determining your unique selling proposition, the thing about your product or service that sets apart from others that are similar. Here are a few things to consider:
Running a home business isn't done in a vacuum. Members of your family may need to make sacrifices or lifestyle changes in order to accommodate your business. As a result, they need to know what you're up to and how it might affect them. If you have a spouse or significant other or children living with you, your home business will be a big part of their lives too.

If you’re a top-notch editor with a deep understanding of how college admissions works—including standardized test preparation, personal statement requirements, supplemental essay requirements, applicant statistics, and even financial aid—then you might be able to snag a rather well-paying job as a college consultant. Some families are willing and able to pay, and pay well, to make sure their kids submit the best possible applications to their dream schools.


Handcrafted products: These are items you make yourself, like jewelry, clothing, paper goods, wooden decor, and food. This is a great option if you’re crafty, want full control over production, and are looking for lower startup costs. But bear in mind: it can be harder to capitalize on success — it’s more difficult to scale when you personally make each and every product.

Even the portrait and general-interest options, though, aren’t really for beginners. Photography businesses can be complex operations, with lots of equipment required and years of portfolio and relationship building necessary to really get steady income flowing. Still, if you’re a hobbyist already, starting a photography business as a side operation is a great way to make some extra money and possibly begin a career change.


Fiverr is an online platform where you can sell mini freelance services like designing a logo, writing an advertisement, editing a photo or video, image creation, voice-overs, and so much more. With Fiverr, most gigs are priced at $5.00, which means you'll earn $4.00 after the platform takes their cut. While you may think this is a waste of time, some Fiverr freelancers have been known to rake in six-figures a year! If you're interested in Fiverr, check out the book, The Fiverr Master Class: The Fiverr Secrets Of Six Power Sellers.
After you’ve been freelancing for a few months, you should have some good samples, testimonials, and experience that will give you the leverage to start going after better-paying clients. Remember to set up your digital footprint from the beginning; the majority of social media sites are free to join, as well as a basic blog from WordPress or Blogger.

Once a pie-in-the-sky idea, home businesses are a reality for millions today. It's easier and more affordable than ever to build a home-based career. This doesn't mean that profits will be automatic, immediate, or easy to achieve, but you can be a successful home-based entrepreneur if you have the desire, a plan, and you're willing to put in the work.


From the comfort of your home, you can work with different companies to test their programs, software, backups, firewalls, encryption, and generally assess potential threats to their network and advise them on the best cybersecurity practices. Although this may be one of the home-based business ideas on our list that requires the most training and education, it can be a highly lucrative position if you already have the knowledge, or are willing to work to obtain it.

Make sure you are buying items that are highly sellable, meaning that you there is a large market so you won’t have to wait years to find a buyer. And be disciplined enough only to buy items that allow you plenty of markup for resale. Specialization, or at least having most of your products fit your specialization, is highly likely to increase your chances of success.


After all, you’re the only one who can decide if any of these home business ideas are plausible based on your specific situation and it will be up to you to follow through on any idea that strikes you. Luckily, the market for working from home—and therefore—home-based businesses, continues to grow, especially in small communities and niche markets. If you’re intent on shifting to a home-based career, then, the opportunity is out there to start, sustain, and even grow your own business.
Set up a dedicated phone line and internet service. Almost all businesses will require contact with customers over the phone. In order to ensure that your line will be free when customers call, you'll have to get a dedicated phone line for business use. You should also sign up for voicemail rather than using an answering machine. This sounds more professional to customers.[7] You should also add an internet connection that is fast enough for your business purposes while still remaining affordable.
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.

Since your home business is new, you need to market it to let potential customers know it exists. Additionally, your marketing efforts should help customers understand how your product or service is different from or better than your competitors. Speak directly to your potential customers’ pain points to win them over and convince them to do business with you.
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