A great way to test your business idea without spending a lot of money is to run a crowdfunding campaign. This is preselling a product before you’re ready to deliver it so you can raise money to create it. Crowdfunding is a great way to determine if there is a market for your product. Typically, a crowdfunding platform charges a 5% fee of the total amount raised plus a 3% transaction fee.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Approximately 3.7 million people in the U.S. were self-employed as of 2018 and working from their homes. Nine out of 10 American workers have wished at some point that they could make the transition to working from home. With the ups and downs of the economy, the slicing of employer benefits, and the crazy pace of life, many people are deciding to take control of their careers and incomes by launching a home business.
There are a couple different options to start a business if you have no money. The best option is to offer services that don’t require any additional costs for you to provide. What skills, software, or tools do you already have that allow you to offer a service for free? For example, if you already own a dog, maybe you can start an at-home pet sitting business. Or if you already possess design-related skills, maybe you can make graphics for a small business’ social media posts.
Figure out if you need additional insurance. Visit with your local insurance agent to determine if you are in need of any special insurance for your home based business. When you start a home based business, you immediately start exposing yourself, your family and your home to variety of risks and you want to make sure you are covered before it is too late.[4]
Another option to start a business with no money is by running a crowdfunding campaign. Crowdfunding allows you to presell products before making them. For example, if you wanted to start an at-home bakery, but need to raise $3,000 for equipment, you could presell baked goods on a platform, like Kickstarter, to raise funds. Before starting a crowdfunding campaign, it’s important to have a network of potential customers who are interested in buying your products.
But if you get the green light to do it, starting a catering service is a relatively low-overhead way to create a new business. It’s a lot of work, but if you enjoy cooking, it could turn into a lucrative and fulfilling career. To get started with minimal investment, you could first cook in your customers’ homes and use their dishes. Also, a narrow specialization on a particular type of cuisine or event may help you attract clientele as you work develop a strong customer base.

A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
×