Another option to fund your home business is to use personal and business credit cards. Many offer 0% APR for new clients while providing rewards or cash-back programs. On average, credit cards charge a 16% annual interest rate plus fees of about $50 to $100 annually. With credit cards, you don’t have to draw from your personal savings to fund your business.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
Set up your home office. To work effectively, you'll need to have a dedicated business space within your home. If you work locally, this is also your commercial space. You'll need to create an area separate from family members, pets, and other distractions. If possible, separate this area as much as possible from the rest of your home. The physical separation will help create mental separation between your home life and work life and also make the tax deduction for a home-based office less subjective.
With the prevalence of video in social media and marketing, the need for video producers and experts has only grown in recent years. Even if you don’t have prior experience cutting and editing video, this is an online-based home business idea that you can easily learn and teach yourself with classes, tutorials, and general guidance from the online video community.
Successful home business ideas give contractors, freelancers, and entrepreneurs the freedom to control their work, time, and personal growth. Maybe you’d prefer to wake up late and take long lunches, confident in your ability to finish your work on time. Or, maybe you prefer to be your own boss, setting up best practices and ditching those quarterly reviews. Or perhaps, you want to travel or be at home for your family, and you view commuting as a pain.
If getting money from friends or family is not an option, consider applying for a loan from peer-to-peer (P2P) websites. P2P platforms like the LendingClub match borrowers with investors. They offer small business loans from $5,000 to $300,000 and allow you to pay them back over one to five years with a typical APR of 9.77% to 35.71%. This gives you quick access to funds, while investors enjoy solid returns over time.
Many popular businesses, such as Microsoft and Apple, started their journey in a garage. If you have similar aspirations, start the process by learning how to start a small business at home. The process is similar to opening a brick-and-mortar business—sometimes with lower startup costs. Some of the steps are different, such as the need to obtain an at-home business license and learning online marketing.