A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
Item #8 should be changed from interior designer to interior decorator because indeed interior designers are required to have a degree and in many states are required to be licensed. Interior designers need to know building and safety codes among other things. Selecting paint colors and toss pillows is a very small part of the job. Many commercial ID’s do very little “decorating”. See IIDA or NCIDQ for more information.
The requirements to start a business depend on the type of business and its location (city, state). You can start some businesses without any limitations. However, we recommend all businesses file as a legal entity with the state in which they will be operating. This protects the business owner’s personal assets if a lawsuit were to occur against the business.
Many popular businesses, such as Microsoft and Apple, started their journey in a garage. If you have similar aspirations, start the process by learning how to start a small business at home. The process is similar to opening a brick-and-mortar business—sometimes with lower startup costs. Some of the steps are different, such as the need to obtain an at-home business license and learning online marketing.
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