Many of the same concepts that apply to making gift baskets or arranging flowers also apply here, but this time you’ll be putting people’s names on the things you send them. Personalization is especially hot for any sort of kids’ item, so don’t be afraid to be creative with the products you offer to personalize. Good photography, a good Website and some crafty skills will come in handy here.
Or, if you’re particularly attracted to the brewing process but don’t want to get involved in all of the other areas involved in selling beer, you might look into contract brewing—where you help beer companies make and package their beer. Either way, this can be a great hands-on home based business idea, especially if you like experimenting and figuring out how the best beer is made.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.