A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.
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Organize your business as a legal entity. When setting up for business you have several options in determining the structure of your business. The easiest is to simply act as a sole proprietorship where you, the business owner, are legally the business. In this case, you would use your SSN for tax identification purposes. However, if you plan to have partners or hire employees, you will need to organize your business as a separate entity like a corporation. Doing so will require you to incorporate your business with you state and obtain an employer identification number (EIN) from the IRS.
Also, make sure you’re up-to-date on CPR, first aid and other emergency procedures. Then make sure your own kids are OK with sharing their home every day. Once all of that is wrapped up, go to your friends and neighbors, your kids’ teachers, your place of worship and anywhere else busy parents are looking for day-care services, and get your word out.
While most entrepreneurs rely on their personal savings to start a business, others seek funding from banks or family and friends. In fact, 75% of small businesses used their personal finances to fund their business, while 16% went to banks, and 6% solicited the help of family and friends. Let’s look at several funding options and see which one’s the best for your home business.
thredUP is a way you can sell your old clothing, shoes, and handbags online. Simply sign up for or a clean out pack online. Once you receive your clean-up-pack, fill it full of clothing, and send it back to thredUp with the pre-paid label and packing slip. Upon receiving your package, thredUp will appraise your clothing and issue a credit which can be withdrawn via PayPal or store credit. Any unsold clothing will be donated with a donation receipt will be issued.

After you’ve been freelancing for a few months, you should have some good samples, testimonials, and experience that will give you the leverage to start going after better-paying clients. Remember to set up your digital footprint from the beginning; the majority of social media sites are free to join, as well as a basic blog from WordPress or Blogger.


While you can start a home business on budget, it's not likely you'll build a profitable one without incurring some expense. Calculate your startup costs — the amount of money you need to open up shop. It's okay if you don't know specific costs, but you want to get as close as possible, perhaps even over-estimate expenses. Here are common start-up expenses:
As a teen, babysitting was my bread and butter. I would babysit my father’s co-worker’s children, the neighborhood kids, my siblings, as well as children from the church we attended. It was an easy way to make some money, and obviously, I didn’t spend any money on advertising my services. While most of my clients were from word of mouth referrals, I was also able to offer my childcare services on the local bulletin board at our church, and I told everyone I wanted to work.
There are a couple different options to start a business if you have no money. The best option is to offer services that don’t require any additional costs for you to provide. What skills, software, or tools do you already have that allow you to offer a service for free? For example, if you already own a dog, maybe you can start an at-home pet sitting business. Or if you already possess design-related skills, maybe you can make graphics for a small business’ social media posts.
Also, make sure you’re up-to-date on CPR, first aid and other emergency procedures. Then make sure your own kids are OK with sharing their home every day. Once all of that is wrapped up, go to your friends and neighbors, your kids’ teachers, your place of worship and anywhere else busy parents are looking for day-care services, and get your word out.
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
If you’re a top-notch editor with a deep understanding of how college admissions works—including standardized test preparation, personal statement requirements, supplemental essay requirements, applicant statistics, and even financial aid—then you might be able to snag a rather well-paying job as a college consultant. Some families are willing and able to pay, and pay well, to make sure their kids submit the best possible applications to their dream schools.
That’s what Yegi Saryan, founder of Yegi Beauty, does with her business. After establishing a successful online beauty brand, she turned her talents into passive income. Now, aspiring entrepreneurs can purchase lash classes to kickstart their skills and add it as a service offering in their business. Classes are available both online and in-person.
thredUP is a way you can sell your old clothing, shoes, and handbags online. Simply sign up for or a clean out pack online. Once you receive your clean-up-pack, fill it full of clothing, and send it back to thredUp with the pre-paid label and packing slip. Upon receiving your package, thredUp will appraise your clothing and issue a credit which can be withdrawn via PayPal or store credit. Any unsold clothing will be donated with a donation receipt will be issued.
Even with all of the different brands and clothing stores out there, people are still going to have those moments where they need a piece of clothing fitted or repaired. If you have any skill with a needle or sewing machine, you might want to open up your own home tailor shop. As a tailor, you can perform fittings and alternations for dresses and suits, as well as repair damaged clothes.
Handcrafted products: These are items you make yourself, like jewelry, clothing, paper goods, wooden decor, and food. This is a great option if you’re crafty, want full control over production, and are looking for lower startup costs. But bear in mind: it can be harder to capitalize on success — it’s more difficult to scale when you personally make each and every product.
Of course, I believe that you should start a blog for all the right reasons. My reasons are not to own material possessions or to show off. I don’t need a big house or expensive car. And definitely don’t want expensive clothes. I’d like to buy more time to spend with family and loved ones. To enjoy life’s best experiences with them, and be financially secure to take care of them during rough times. People come before money, and maybe one day I can take a year off like you did.
Karen Kilgariff and Georgia Hardstark used Facebook groups to develop and nurture a community around their podcast, My Favorite Murder. This group of Murderinos, armchair investigators who are true crime fans, grew to more than 200,000 members before the podcast sunset in 2018. My Favorite Murder then created its own paid community, the Fan Cult forum, charging members an annual fee. Capitalizing even more on its fandom, My Favorite Murder also launched an ecommerce site with branded merchandise (it also sold event tickets there).
While managing a blog in and of itself won’t net you any money—in fact, it’ll cost you to purchase a domain, upgrade the appearance, and run marketing campaigns—there are a few ways for you to monetize your blog. You could offer up advertising space, which is a useful but typically minor revenue stream, but a lot more money is often found in sponsorships and affiliate marketing.

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One way to get started might be to focus on children’s parities, which can be a bit simpler and less stressful to plan than adult get-togethers. Go further into specialization by following kid trends and offering superhero or Frozen parties. Remember that you’ll be competing not just with other party planners but with local restaurants and facilities, so excellent networking skills and a personal touch to your services will be important.
Congress passed the Commercial Motor Vehicle Safety Act of 1986 to ensure that drivers of commercial motor vehicles are qualified to operate those vehicles. States have the right to issue a driver's license, but they must meet minimum national standards when issuing a commercial driver's license. The Commercial Driver's License (CDL) Program places requirements on the commercial motor vehicle driver, the employing motor carrier, and the states.
A great way to test your business idea without spending a lot of money is to run a crowdfunding campaign. This is preselling a product before you’re ready to deliver it so you can raise money to create it. Crowdfunding is a great way to determine if there is a market for your product. Typically, a crowdfunding platform charges a 5% fee of the total amount raised plus a 3% transaction fee.
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