Spend some time considering your packaging, too. If you sell breakable items, make sure they’re protected during the shipping process. If you sell perishable items, make sure to pack them with dry ice or ship using refrigerated trucks. Packaging is also an opportunity to delight your customers — consider branded boxes, thank you notes, and fun surprises.


Organize your business as a legal entity. When setting up for business you have several options in determining the structure of your business. The easiest is to simply act as a sole proprietorship where you, the business owner, are legally the business. In this case, you would use your SSN for tax identification purposes. However, if you plan to have partners or hire employees, you will need to organize your business as a separate entity like a corporation. Doing so will require you to incorporate your business with you state and obtain an employer identification number (EIN) from the IRS.
A perfect example of this is if you make specialty cakes and, because of the extreme designs, sizes and amazing flavors, people are willing to pay you $350 per cake. However, due to the work that goes into producing such amazing cakes, you are only able to make one every week which brings your profit to $1400 a month minus the cost of your supplies.
Organize your business as a legal entity. When setting up for business you have several options in determining the structure of your business. The easiest is to simply act as a sole proprietorship where you, the business owner, are legally the business. In this case, you would use your SSN for tax identification purposes. However, if you plan to have partners or hire employees, you will need to organize your business as a separate entity like a corporation. Doing so will require you to incorporate your business with you state and obtain an employer identification number (EIN) from the IRS.
Using the data you gather from your research, you can come up with a unique value proposition. Think of this as what separates you from your competition, while at the same time something that your customers want. To come up with a unique value proposition, examine what everyone else is doing and the current market. Then, determine how you can provide a better solution, offer a better price point, or both.
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