At its core, dropshipping involves becoming a distributor of a third party's products, taking on the costs (both financial and time-based) of marketing to be rewarded with the margins when you make a sale. In many cases, this can make your products a commodity with limited opportunity to brand your customer experience. Luckily, there are a few different ways you can still compete, even when there’s no shortage of your products in the market you’re selling in:
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After getting your massage therapy certification, along with the business license and massage equipment needed to work from home, you can turn your house into a local massage parlor for clients to come to, relax, and improve their health and wellness. Massage therapy involves mental and emotional as well as physical health, and is an important service—that you can offer without leaving your front door.
Using the data you gather from your research, you can come up with a unique value proposition. Think of this as what separates you from your competition, while at the same time something that your customers want. To come up with a unique value proposition, examine what everyone else is doing and the current market. Then, determine how you can provide a better solution, offer a better price point, or both.