Children’s brand Finer & Dandy is an example of a home-based business that uses a dropshipper. Founder Courtney White started the company in search of a way to make money from home without spending too much time providing services to customers. That’s when she discovered dropshipping. Now, she wakes up at 4 a.m. every morning to run her dropshipping business before going to her day job.
Select a name for your business that reflects what you do. Finding the right name for your business is one of the most important variables to your success. Consider avoiding an obscure and unique name for your new business that does not clearly describe your business and give customers a clue about the services and products provided. First-time customers should be able to piece together a well-informed idea of what your business does based on its name.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.