But be wary. Food service—even a delivery service, which is the most likely scenario for home bakers, as opposed to setting up a storefront—comes with built-in risks. Prepare yourself, and read up on your local insurance requirements. And don’t be afraid to start out by making just one or two really great treats. Consistency is more important than variety in the baking business.
Are you the person that your friends come to for help with hair and makeup? If so, you might decide to start a home-based hair styling or makeup artistry business. You can set up a small place in your home with good lighting and the tools you’ll need to service your clients, as well as create an on-the-go kit to offer hair and makeup in your clients’ homes.
Invest in your home based business. Before you get started, there are often investments you'll have to make in your business infrastructure. This varies based on the type of business you're running. For example, if you're running a printing business from home, you'll need to buy a professional printer and paper for it. If you're running an online business, it may be wise to upgrade your computer and internet speed. The time spent waiting for pages to load can add up and hurt your productivity.
Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.