Are you the person that your friends come to for help with hair and makeup? If so, you might decide to start a home-based hair styling or makeup artistry business. You can set up a small place in your home with good lighting and the tools you’ll need to service your clients, as well as create an on-the-go kit to offer hair and makeup in your clients’ homes.
The first step involves figuring out what type of business you want to run. Too many people focus on fast profits over choosing the right idea. Although the goal is to make money, you shouldn't base your decision on profit potential alone, ignoring your interest in or compatibility with the business. It's always better to choose a business idea that you're passionate about.
A customer persona is a fictionalized representation of a specific type of customer based on demographics and interests. Typically, a business will have several customer personas if they are selling to multiple customer types. You need to figure out which customer personas fit your business, because it’s important to know the demographics you should target in your market research.