There’s more to social media than gaining and engaging followers. It is also an effective platform to advertise your business and expand your market. With paid social media ads, you make the most out of your investment with highly targeted advertisements. You also get to reach those in your audience who are most likely to purchase your products or services at a fraction of TV and radio advertising costs.
From the comfort of your home, you can work with different companies to test their programs, software, backups, firewalls, encryption, and generally assess potential threats to their network and advise them on the best cybersecurity practices. Although this may be one of the home-based business ideas on our list that requires the most training and education, it can be a highly lucrative position if you already have the knowledge, or are willing to work to obtain it.
The easiest and cheapest option is the sole proprietorship, but to best protect your business, while still being affordable is the limited liability company. You'll want to research issues surrounding all forms of business structure now, because your decision will affect your startup costs, as well as your tax situation and your personal liability for the actions and debts of the business. Take advantage of the IRS's website for free tax information on the various legal forms of business organization.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
I overheard my wife talking to a homeschool mom that raises and sells a certain type of dog (a registered breed of some kind) ranging from $1,000 to $1,800. I also know a couple teens that started a bread business where they sell the product at the local famer’s market and local stores. The product(s) have been so successful, most of the family has been involved in it.
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Strictly speaking, this isn’t really an at-home business, as most of the work takes place outside the home. But for dog lovers who don’t want other people’s pets staying overnight, dog walking is a viable business idea with a low barrier to entry. Still, there are considerations including researching the state of your local dog-walking market and addressing licensing and insurance concerns.
There’s more to social media than gaining and engaging followers. It is also an effective platform to advertise your business and expand your market. With paid social media ads, you make the most out of your investment with highly targeted advertisements. You also get to reach those in your audience who are most likely to purchase your products or services at a fraction of TV and radio advertising costs.

With the prevalence of video in social media and marketing, the need for video producers and experts has only grown in recent years. Even if you don’t have prior experience cutting and editing video, this is an online-based home business idea that you can easily learn and teach yourself with classes, tutorials, and general guidance from the online video community.
Or, if you’re particularly attracted to the brewing process but don’t want to get involved in all of the other areas involved in selling beer, you might look into contract brewing—where you help beer companies make and package their beer. Either way, this can be a great hands-on home based business idea, especially if you like experimenting and figuring out how the best beer is made.
Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids. You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area.

Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida. Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.
Once you determine your customer personas, it’ll be time to do research and ensure there are enough customers available to make your business a success. The type of market research you do for this depends on your business. If you’re servicing local customers, you want to ensure there are enough prospective customers physically located near your business to make it successful. If you’re an online-only business, you need to focus on where customers are spending time online versus if they live near your home.
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